October 2017

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Published on 3 October 2017

Litter prevention campaign targeting motorists launched

Motorists and passengers who throw rubbish from their vehicles are the focus of a new litter prevention campaign launched by Teignbridge, aimed at cleaning up the district.

The campaign began with the hard hitting message of ‘Litterers, we’re all watching you’ focusing around fast food outlets and in laybys that are popular with motorists who drive there to eat their fast food. The message will enforce that there is a £75 fine for dropping litter.

Launched as a pilot campaign across the Newton Abbot area through September and October, advertising has been placed on bus shelters, digital screens and fuel nozzles in petrol forecourts and on some of Teignbridge’s refuse trucks. Banners will also be displayed in identified hot spot laybys.

Newton Abbot was chosen for the campaign as figures collected over the last four years identified the town as having the most litter complaints reported to the council. These figures also indicated there may be a general under reporting of litter which is a main reason behind encouraging the public to report any littering offences.

The campaign has also seen the launch of a new online web form where the public are being encouraged to report litter thrown from vehicles by visiting www.teignbridge.gov.uk/litter. ‘See It, Hate It, Report It’ is aimed at empowering the public to report any offences and help Teignbridge fine offenders.

Cllr Kevin Lake, Teignbridge District Council’s executive for environment services said:

“I fully support this litter prevention campaign and any attempts to make our district a cleaner place that is attractive to our residents and visitors alike. It is frustrating that the minority of people do not dispose of their rubbish in a responsible manner and these are the people we are focusing on.

“We need everyone’s help in tackling the litter offenders. If you see an offence then please report this to us and we need to also have the vehicle registration.”